Wine Wednesday w/ Steve
Goal
Enhance Central Wine Merchant’s social media presence
Approach
Concept Creation: The concept of a weekly series featuring Steve Little, Central Wine Merchants Owner, "Wine Wednesday w/ Steve," was developed to provide informative and personalized content to the audience. This included wine reviews, food pairings, and conversations with employees.
Content Production: The project involved the regular filming and producing engaging videos featuring Steve's expertise, personality, and interactions with employees. The aim was to provide both informative and enjoyable content.
Consistency: A consistent release schedule was maintained, with new videos posted every Wednesday. This consistency aimed to build anticipation among the audience and establish a routine.
Audience Engagement: Social media platforms were used to share the videos and engage the audience. Viewers were encouraged to comment, ask questions, and share their wine experiences.
Sales Promotion: The project sought to boost sales by featuring specific wines in the videos. The direct impact of the series on sales was monitored and evaluated.
Increased Engagement: The engaging and informative content significantly increased audience engagement on social media platforms. Comments likes, and shares became more frequent.
Follower Growth: The consistent release of videos and interactive content contributed to a growth in social media followers for Central Wine Merchants.
Direct Sales Impact: The featured wines showcased in the videos experienced an immediate increase in sales, indicating that the project positively impacted purchasing decisions.
Customer Satisfaction: The audience's positive feedback highlighted their enjoyment of the content and appreciation for the personalized approach, particularly Steve's interactions with employees.
Owner Satisfaction: The project brought about positive changes in the store environment, as customers complimented Steve in-store based on their engagement with the videos.
