My journey into the world of strategic communication started unexpectedly during my time at the University of Colorado Boulder. Though looking back, I realize I've always been drawn to it. There's something about crafting stories, meeting new people, and understanding their unique perspectives that just clicks.

I power my decisions through rigorous, thoughtful research. I firmly believe that taking the time to deeply understand the landscape, opportunities, and potential challenges is the critical first step to making strategic, well-informed choices.

Beyond my analytical approach, I also bring a consistently positive, solutions-focused attitude to my work. I find that approaching each new task and situation with enthusiasm and optimism helps rally teams and maintain momentum, even in the face of obstacles or setbacks. This combination of diligent research and an upbeat, can-do mindset is a powerful formula that I apply to all that I do.

When I'm not absorbed in PR thoughts, you'll find me snowboarding, surfing, plotting the perfect disc golf throw, and, lately, trying my hand at tennis (working on my Federer serve).

Thanks for stopping by. While you’re here, check out some of the awesome projects I’ve worked on!